

Madonna memorably described the leak as “artistic rape”. Some claim that Madonna’s record label was slow to react, and despite the album debuting at #2 in the Billboard Album Chart upon its official release some three months later, ‘Rebel Heart’ sank to #21 in its second week. A recent example was the leak of unfinished material from Madonna’s ‘Rebel Heart’ album in December 2014. On the other hand, an unauthorised leak can undoubtedly be damaging. Indeed, some leaks may be engineered by the record companies themselves, as was allegedly the case with the leak of August Alsina’s album ‘This Thing Called Life’.

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One academic study entitled Profit Leak? Pre-Release File Sharing and the Music Industry controversially stated that pre-release torrent leaks benefit album sales. On the one hand, a highly publicised leak can create a buzz around an album, as happened with Adele’s ‘25’, which leaked three days early and became the best-selling album of 2015. Some say that there is a debate to be had as to the impact a pre-release leak can have.

The surprise release of Kendrick Lamar’s new album ‘Untitled Unmastered’ on 3 March proves that it’s still possible to avoid a pre-release album leak in an online landscape where leaks are is increasingly prevalent. However, an unauthorised leak can have a catastrophic effect on the commercial success of an album.ĮFFECT OF LEAKS ON THE SUCCESS OF AN ALBUM This guest post comes from Gregor Pryor, partner at Reed Smith and co-chair of the Entertainment and Media Industry Group: Tags: Gregor Pryor leaks Legal Piracy Reed Smith
